Opinion: How to Control the 'Information Fire Hose' of the Pandemic

Opinion | How to Control the 'Information Fire Hose' of the Pandemic Government agencies need to hire a narrative officer Randy Olson, PhD medpagetoday

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Throughout the pandemic the biomedical community has unleashed a veritable fire hose of information on the public. Experts of all sorts have appeared on national television with countless explanations of the science. But for most of the public, it has simply been TMI: too much information. Not TMI of the silly personal type, but rather the more dangerous public health variety.

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Both internally and externally, government agencies need to get a hold on their TMI problem. The same holds true for just about every organization today. So, how do we realistically address this issue? The answer is narrative structure. Here is the three-part prescription I recommend, based on the eight books I've published on communication. ...